Projects funded by the NCN


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3 projects found matching your search criteria :

  1. Customer-based brand equity in social media - experimental research across real brands from different product categories...

    Call: OPUS 8 , Panel: HS4

    Principal investigator: dr Małgorzata Karpińska-Krakowiak

    Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych

  2. THE IMPACT OF COBRA ON CONSUMER-BASED BRAND EQUITY

    Call: PRELUDIUM 4 , Panel: HS4

    Principal investigator: Bruno Schivinski

    Politechnika Gdańska, Wydział Zarządzania i Ekonomii

  3. Strategies and instruments for building non-financial business value in social media - experimental research with fictit...

    Call: OPUS 11 , Panel: HS4

    Principal investigator: dr Małgorzata Karpińska-Krakowiak

    Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych