Projects funded by the NCN
Customer-based brand equity in social media - experimental research across real brands from different product categories.
2014/15/B/HS4/00844
Keywords:
customer-based brand equity social media consumer involvement self-disclosure propensity experimental studies
Descriptors:
- HS4_7: Banking, corporate finance, accounting
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych
woj. łódzkie
Principal investigator (from the host institution):
dr Małgorzata Karpińska-Krakowiak
Number of co-investigators in the project: 2
Call: OPUS 8 - announced on 2014-09-15
Amount awarded: 207 890 PLN
Project start date (Y-m-d): 2015-09-30
Project end date (Y-m-d): 2018-05-29
Project duration:: 32 months (the same as in the proposal)
Project status: Project settled