Projects funded by the NCN
Strategies and instruments for building non-financial business value in social media - experimental research with fictitious brands
2016/21/B/HS4/00658
Keywords:
non-financial business value brand equity social media experiment
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych
woj. łódzkie
Principal investigator (from the host institution):
dr Małgorzata Karpińska-Krakowiak
Number of co-investigators in the project: 4
Call: OPUS 11 - announced on 2016-03-15
Amount awarded: 163 288 PLN
Project start date (Y-m-d): 2017-01-12
Project end date (Y-m-d): 2020-04-11
Project duration:: 39 months (the same as in the proposal)
Project status: Project settled
Project description
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