Projects funded by the NCN
THE IMPACT OF COBRA ON CONSUMER-BASED BRAND EQUITY
2012/07/N/HS4/02790
Keywords:
Social media Social media marketing Brand equity management
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Politechnika Gdańska, Wydział Zarządzania i Ekonomii
woj. pomorskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: PRELUDIUM 4 - announced on 2012-09-15
Amount awarded: 87 500 PLN
Project start date (Y-m-d): 2013-07-23
Project end date (Y-m-d): 2015-08-22
Project duration:: 25 months (the same as in the proposal)
Project status: Project settled