Projects funded by the NCN


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2 projects found matching your search criteria :

  1. The concept of Customer Engagement in customer relationship management. Theoretical and measurement models

    Call: OPUS 7 , Panel: HS4

    Principal investigator: dr hab. Katarzyna Żyminkowska

    Uniwersytet Ekonomiczny w Katowicach, Wydział Zarządzania

  2. Brand introduction into virtual worlds of computer game as a form of customer engagement

    Call: PRELUDIUM 17 , Panel: HS4

    Principal investigator: Magdalena Hofman-Kohlmeyer

    Uniwersytet Ekonomiczny w Katowicach