Projects funded by the NCN
The concept of Customer Engagement in customer relationship management. Theoretical and measurement models
2014/13/B/HS4/01614
Keywords:
prosumption customer value co creation customer equity relationship management
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Katowicach, Wydział Zarządzania
woj. śląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 7
Call: OPUS 7 - announced on 2014-03-17
Amount awarded: 449 891 PLN
Project start date (Y-m-d): 2015-01-26
Project end date (Y-m-d): 2019-07-25
Project duration:: 54 months (the same as in the proposal)
Project status: Project settled