Projects funded by the NCN
Brand introduction into virtual worlds of computer game as a form of customer engagement
2019/33/N/HS4/01530
Keywords:
virtual words computer games game modding customer engagement value co-creation prosumption user-generated content
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Katowicach
woj. śląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 17 - announced on 2019-03-15
Amount awarded: 115 830 PLN
Project start date (Y-m-d): 2020-02-05
Project end date (Y-m-d): 2022-02-04
Project duration:: 24 months (the same as in the proposal)
Project status: Project completed
Project description
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