Projects funded by the NCN


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2 projects found matching your search criteria :

  1. Customer-based brand equity in social media - experimental research across real brands from different product categories...

    Call: OPUS 8 , Panel: HS4

    Principal investigator: dr Małgorzata Karpińska-Krakowiak

    Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych

  2. The concept of Customer Engagement in customer relationship management. Theoretical and measurement models

    Call: OPUS 7 , Panel: HS4

    Principal investigator: dr hab. Katarzyna Żyminkowska

    Uniwersytet Ekonomiczny w Katowicach, Wydział Zarządzania