Projects funded by the NCN

The influence of word of mouth on desicion making process

Call: SONATA 4 , Panel: HS4

Principal investigator: dr Jolanta Tkaczyk

Akademia Leona Koźmińskiego

From Checkout to Buzz: An exploration of antecedents, mechanism and consequences of post-purchase consumer exposure to e...

Call: OPUS 28 , Panel: HS4

Principal investigator: dr hab. Agnieszka Kacprzak

Uniwersytet Warszawski

Reinforcement of marketing content spreading processes in social media

Call: OPUS 11 , Panel: HS4

Principal investigator: dr Jarosław Jankowski

Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Wydział Informatyki