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Reinforcement of marketing content spreading processes in social media

2016/21/B/HS4/01562

Keywords

Descriptors

  • HS4_8: Ekonomia behawioralna, konsumpcja i zachowania konsumentów, marketing

Panel

HS4 – Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution

Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Wydział Informatyki

Voivodeship: zachodniopomorskie

Other projects carried out by the institution »

Principal investigator (from the host institution)

dr Jarosław Jankowski

Number of co-investigators in the project: 4

Call

OPUS 11 – announced on 2016-03-15

Amount awarded
347 100 PLN
Project start date
2017-02-07
Project end date
2021-02-06
Project duration
48 months (the same as in the proposal)
Project status
Project settled

Project description

Download the project description in a pdf file

Note — project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

Publication in academic press/journals (13)

  1. OONIS—Object-Oriented Network Infection Simulator

    Authors:
    A Karczmarczyk, J Jankowski, J Wątróbski
    Academic press:
    SoftwareX (year: 2021, volume: 14, pages: 100675), Publisher: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.softx.2021.100675 – link to the publication

  2. Sequential seeding in multilayer networks

    Authors:
    P Bródka, J Jankowski, R Michalski
    Academic press:
    Chaos: An Interdisciplinary Journal of Nonlinear Science (year: 2021, volume: 31, pages: 33130), Publisher: AIP
    Status:
    Published
    DOI:
    10.1063/5.0023427 – link to the publication

  3. Interacting spreading processes in multilayer networks: a systematic review

    Authors:
    P Bródka, K Musial, J Jankowski
    Academic press:
    IEEE Access (year: 2020, volume: 8, pages: 10316-10341), Publisher: IEEE
    Status:
    Published
    DOI:
    10.1109/ACCESS.2020.2965547 – link to the publication

  4. Effective influence spreading in temporal networks with sequential seeding

    Authors:
    R Michalski, J Jankowski, P Bródka
    Academic press:
    IEEE Access (year: 2020, volume: 8, pages: 151208-151218), Publisher: IEEE
    Status:
    Published

  5. Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks

    Authors:
    Artur Karczmarczyk, Jarosław Jankowski, Jarosław Wątróbski
    Academic press:
    PLOS One (year: 2018, volume: 13(12), pages: 1), Publisher: PLOS
    Status:
    Published
    DOI:
    10.1371/journal.pone.0209372 – link to the publication

  6. Interacting spreading processes in multilayer networks: a systematic review

    Authors:
    Piotr Bródka, Katarzyna Musial, Jaroslaw Jankowski
    Academic press:
    IEEE Access (year: 2019, volume: 8, pages: 10316-10341), Publisher: IEEE
    Status:
    Published
    DOI:
    10.1109/ACCESS.2020.2965547 – link to the publication

  7. The negative impact of visual web advertising content on cognitive process: towards quantitative evaluation

    Authors:
    Anna Lewandowska (Tomaszewska), Jaroslaw Jankowski
    Academic press:
    International Journal of Human-Computer Studies (year: 2017, volume: 108, pages: 41-49), Publisher: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.ijhcs.2017.07.002 – link to the publication

  8. Brain activity patterns induced by interrupting the cognitive processes with online advertising

    Authors:
    Izabela Rejer, Jarosław Jankowski
    Academic press:
    Cognitive Processing (year: 2017, volume: 18(4), pages: 419-430), Publisher: Springer
    Status:
    Published
    DOI:
    10.1007/s10339-017-0815-8 – link to the publication

  9. Balancing Speed and Coverage by Sequential Seeding in Complex Networks

    Authors:
    Jarosław Jankowski, Piotr Bródka, Przemysław Kazienko, Boleslaw K. Szymanski, Radosław Michalski, Tomasz Kajdanowicz
    Academic press:
    Scientific Reports (year: 2017, volume: 7, pages: 891), Publisher: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-017-00937-8 – link to the publication

  10. Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns

    Authors:
    Jarosław Jankowski, Magdalena Zioło, Artur Karczmarczyk, Jarosław Wątróbski
    Academic press:
    Sustainability (year: 2018, volume: 10, pages: 15), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/su10010015 – link to the publication

  11. A multilayer network dataset of interaction and influence spreading in a virtual world

    Authors:
    Jarosław Jankowski, Radosław Michalski, Piotr Bródka
    Academic press:
    Scientific Data (year: 2017, volume: 4, pages: 170144), Publisher: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/sdata.2017.144 – link to the publication

  12. Dynamic Rankings for Seed Selection in Complex Networks: Balancing Costs and Coverage

    Authors:
    Jarosław Jankowski
    Academic press:
    Entropy (year: 2017, volume: 19, pages: 170), Publisher: MDPI
    Status:
    Published
    DOI:
    10.3390/e19040170 – link to the publication

  13. Strategic distribution of seeds to support diffusion in complex networks

    Authors:
    Jarosław Jankowski, Marcin Waniek, Aamena Alshamsi, Piotr Bródka, Radosław Michalski
    Academic press:
    Plos ONE (year: 2018, volume: 13(10), pages: 1), Publisher: PLOS
    Status:
    Published
    DOI:
    10.1371/journal.pone.0205130 – link to the publication

Articles in post-conference publications (12)

  1. Multi-criteria Approach to Planning of Information Spreading Processes Focused on Their Initialization with the Use of Sequential Seeding

    Authors:
    Artur Karczmarczyk, Jarosław Wątróbski, Jarosław Jankowski
    Conference:
    Federated Conference on Computer Science and Information Systems, FedCSIS 2019, Leipzig, Germany, September 1-4, 2019 (year: 2019, pages: 116-134), Publisher: IEEE
    Date:
    conference 43709
    Status:
    Published

  2. Increasing the diffusional characteristics of networks through optimal topology changes within sub-graphs

    Authors:
    Patryk Pazura, Jarosław Jankowski, Kamil Bortko, Piotr Bartkow
    Conference:
    2019 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (year: 2019, pages: 994-1000), Publisher: IEEE/ACM
    Date:
    conference 43704
    Status:
    Published

  3. Modeling the Performance of Limiting Information Spreading Processes under Competing Linear Threshold Model

    Authors:
    P Pazura, J Jankowski, K Bortko
    Conference:
    24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (year: 2020, pages: Procedia Computer Science 176, 3751-3760), Publisher: Elsevier
    Date:
    conference 16-18 wrzesień 2020
    Status:
    Published

  4. Seeds Buffering for Information Spreading Processes

    Authors:
    Jaroslaw Jankowski1, Piotr Bróodka, Radosław Michalski, Przemysław Kazienko
    Conference:
    International Conference on Social Informatics (year: 2017, pages: 628-641), Publisher: Springer
    Date:
    conference 42981
    Status:
    Published

  5. Influencing Information Spreading Processes in Complex Networks with Probability Spraying

    Authors:
    Artur Karczmarczyk, Kamil Bortko, Piotr Bartków, Patryk Pazura, Jaroslaw Jankowski
    Conference:
    IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM), Barcelona, Spain (year: 2018, pages: 1038-1046), Publisher: IEEE, indeksacja WoS i Scopus
    Date:
    conference 28-31 Wrzesień 2018
    Status:
    Published

  6. Mixture Seeding for Sustainable Information Spreading in Complex Networks

    Authors:
    Jarosław Jankowski
    Conference:
    Asian Conference on Intelligent Information and Database Systems (year: 2017, pages: 191-201), Publisher: Springer
    Date:
    conference 19-21 Marzec
    Status:
    Published

  7. Increasing Coverage of Information Diffusion Processes by Reducing the Number of Initial Seeds

    Authors:
    Jarosław Jankowski, Radosław Michalski, Piotr Bródka, Artur Karczmarczyk
    Conference:
    IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (year: 2017, pages: 713-720), Publisher: ACM
    Date:
    conference July 31 - August 03
    Status:
    Published

  8. Increasing Coverage of Information Spreading in Social Networks with Supporting Seeding

    Authors:
    Jarosław Jankowski, Radosław Michalski
    Conference:
    International Conference on Data Mining and Big Data (year: 2017, pages: 209-218), Publisher: Springer
    Date:
    conference 27 July - 1 August
    Status:
    Published

  9. Entropy-Based Measure for Influence Maximization in Temporal Networks

    Authors:
    Radosław Michalski, Jarosław Jankowski, Patryk Pazura
    Conference:
    International Conference on Computational Science (year: 2020, pages: 277-290), Publisher: Springer
    Date:
    conference 3-5 czerwiec
    Status:
    Published

  10. Multi-criteria Approach to Planning of Information Spreading Processes Focused on Their Initialization with the Use of Sequential Seeding

    Authors:
    A Karczmarczyk, J Wątróbski, J Jankowski
    Conference:
    AITM 2019 - 17th Conference on Advanced Information Technologies for Management (AITM'19) (year: 2019, pages: 116-134), Publisher: Springer
    Date:
    conference 1 – 4 września
    Status:
    Published

  11. Parametrization of Spreading Processes Within Complex Networks with the Use of Knowledge Acquired from Network Samples

    Authors:
    Artur Karczmarczyk, Jaroslaw Jankowski, Jaroslaw Watrobski
    Conference:
    23rd International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (year: 2019, pages: 2279-2293), Publisher: Elsevier
    Date:
    conference 4-9 wrzesień 2019
    Status:
    Published

  12. A Dynamic Vote-Rank Based Approach for Effective Sequential Initialization of Information Spreading Processes Within Complex Networks

    Authors:
    P Pazura, K Bortko, J Jankowski, R Michalski
    Conference:
    International Conference on Computational Science (year: 2020, pages: 638-651), Publisher: Springer
    Date:
    conference 3-5 czerwiec
    Status:
    Published

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