Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

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Reinforcement of marketing content spreading processes in social media

2016/21/B/HS4/01562

Keywords:

Social media word of mouth viral marketing interactive marketing information diffusion social networks

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Wydział Informatyki

woj. zachodniopomorskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Jarosław Jankowski 

Number of co-investigators in the project: 4

Call: OPUS 11 - announced on 2016-03-15

Amount awarded: 347 100 PLN

Project start date (Y-m-d): 2017-02-07

Project end date (Y-m-d): 2021-02-06

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (13)
  • Articles in post-conference publications (13)
  1. Balancing Speed and Coverage by Sequential Seeding in Complex Networks
    Authors:
    Jarosław Jankowski, Piotr Bródka, Przemysław Kazienko, Boleslaw K. Szymanski, Radosław Michalski, Tomasz Kajdanowicz
    Academic press:
    Scientific Reports (rok: 2017, tom: 7, strony: 891), Wydawca: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/s41598-017-00937-8 - link to the publication
  2. Sequential seeding in multilayer networks
    Authors:
    P Bródka, J Jankowski, R Michalski
    Academic press:
    Chaos: An Interdisciplinary Journal of Nonlinear Science (rok: 2021, tom: 31, strony: 33130), Wydawca: AIP
    Status:
    Published
    DOI:
    10.1063/5.0023427 - link to the publication
  3. The negative impact of visual web advertising content on cognitive process: towards quantitative evaluation
    Authors:
    Anna Lewandowska (Tomaszewska), Jaroslaw Jankowski
    Academic press:
    International Journal of Human-Computer Studies (rok: 2017, tom: 108, strony: 41-49), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.ijhcs.2017.07.002 - link to the publication
  4. Towards Sustainability in Viral Marketing with User Engaging Supporting Campaigns
    Authors:
    Jarosław Jankowski, Magdalena Zioło, Artur Karczmarczyk, Jarosław Wątróbski
    Academic press:
    Sustainability (rok: 2018, tom: 10, strony: 15), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/su10010015 - link to the publication
  5. Interacting spreading processes in multilayer networks: a systematic review
    Authors:
    P Bródka, K Musial, J Jankowski
    Academic press:
    IEEE Access (rok: 2020, tom: 8, strony: 10316-10341), Wydawca: IEEE
    Status:
    Published
    DOI:
    10.1109/ACCESS.2020.2965547 - link to the publication
  6. Interacting spreading processes in multilayer networks: a systematic review
    Authors:
    Piotr Bródka, Katarzyna Musial, Jaroslaw Jankowski
    Academic press:
    IEEE Access (rok: 2019, tom: 8, strony: 10316-10341), Wydawca: IEEE
    Status:
    Published
    DOI:
    10.1109/ACCESS.2020.2965547 - link to the publication
  7. Brain activity patterns induced by interrupting the cognitive processes with online advertising
    Authors:
    Izabela Rejer, Jarosław Jankowski
    Academic press:
    Cognitive Processing (rok: 2017, tom: 18(4), strony: 419-430), Wydawca: Springer
    Status:
    Published
    DOI:
    10.1007/s10339-017-0815-8 - link to the publication
  8. Strategic distribution of seeds to support diffusion in complex networks
    Authors:
    Jarosław Jankowski, Marcin Waniek, Aamena Alshamsi, Piotr Bródka, Radosław Michalski
    Academic press:
    Plos ONE (rok: 2018, tom: 13(10), strony: 1), Wydawca: PLOS
    Status:
    Published
    DOI:
    10.1371/journal.pone.0205130 - link to the publication
  9. A multilayer network dataset of interaction and influence spreading in a virtual world
    Authors:
    Jarosław Jankowski, Radosław Michalski, Piotr Bródka
    Academic press:
    Scientific Data (rok: 2017, tom: 4, strony: 170144), Wydawca: Nature Publishing Group
    Status:
    Published
    DOI:
    10.1038/sdata.2017.144 - link to the publication
  10. Dynamic Rankings for Seed Selection in Complex Networks: Balancing Costs and Coverage
    Authors:
    Jarosław Jankowski
    Academic press:
    Entropy (rok: 2017, tom: 19, strony: 170), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/e19040170 - link to the publication
  11. Effective influence spreading in temporal networks with sequential seeding
    Authors:
    R Michalski, J Jankowski, P Bródka
    Academic press:
    IEEE Access (rok: 2020, tom: 8, strony: 151208-151218), Wydawca: IEEE
    Status:
    Published
    DOI:
    0.1109/ACCESS.2020.3016913 - link to the publication
  12. Multi-criteria decision support for planning and evaluation of performance of viral marketing campaigns in social networks
    Authors:
    Artur Karczmarczyk, Jarosław Jankowski, Jarosław Wątróbski
    Academic press:
    PLOS One (rok: 2018, tom: 13(12), strony: 1), Wydawca: PLOS
    Status:
    Published
    DOI:
    10.1371/journal.pone.0209372 - link to the publication
  13. OONIS—Object-Oriented Network Infection Simulator
    Authors:
    A Karczmarczyk, J Jankowski, J Wątróbski
    Academic press:
    SoftwareX (rok: 2021, tom: 14, strony: 100675), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.softx.2021.100675 - link to the publication
  1. Increasing Coverage of Information Spreading in Social Networks with Supporting Seeding
    Authors:
    Jarosław Jankowski, Radosław Michalski
    Conference:
    International Conference on Data Mining and Big Data (rok: 2017, ), Wydawca: Springer
    Data:
    konferencja 27 July - 1 August
    Status:
    Published
  2. Multi-criteria Approach to Planning of Information Spreading Processes Focused on Their Initialization with the Use of Sequential Seeding
    Authors:
    A Karczmarczyk, J Wątróbski, J Jankowski
    Conference:
    AITM 2019 - 17th Conference on Advanced Information Technologies for Management (AITM'19) (rok: 2019, ), Wydawca: Springer
    Data:
    konferencja 1 – 4 września
    Status:
    Published
  3. Seeds Buffering for Information Spreading Processes
    Authors:
    Jaroslaw Jankowski1, Piotr Bróodka, Radosław Michalski, Przemysław Kazienko
    Conference:
    International Conference on Social Informatics (rok: 2017, ), Wydawca: Springer
    Data:
    konferencja 42981
    Status:
    Published
  4. Influencing Information Spreading Processes in Complex Networks with Probability Spraying
    Authors:
    Artur Karczmarczyk, Kamil Bortko, Piotr Bartków, Patryk Pazura, Jaroslaw Jankowski
    Conference:
    IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (ASONAM), Barcelona, Spain (rok: 2018, ), Wydawca: IEEE, indeksacja WoS i Scopus
    Data:
    konferencja 28-31 Wrzesień 2018
    Status:
    Published
  5. Parametrization of Spreading Processes Within Complex Networks with the Use of Knowledge Acquired from Network Samples
    Authors:
    Artur Karczmarczyk, Jaroslaw Jankowski, Jaroslaw Watrobski
    Conference:
    23rd International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (rok: 2019, ), Wydawca: Elsevier
    Data:
    konferencja 4-9 wrzesień 2019
    Status:
    Published
  6. A Dynamic Vote-Rank Based Approach for Effective Sequential Initialization of Information Spreading Processes Within Complex Networks
    Authors:
    P Pazura, K Bortko, J Jankowski, R Michalski
    Conference:
    International Conference on Computational Science (rok: 2020, ), Wydawca: Springer
    Data:
    konferencja 3-5 czerwiec
    Status:
    Published
  7. Entropy-Based Measure for Influence Maximization in Temporal Networks
    Authors:
    Radosław Michalski, Jarosław Jankowski, Patryk Pazura
    Conference:
    International Conference on Computational Science (rok: 2020, ), Wydawca: Springer
    Data:
    konferencja 3-5 czerwiec
    Status:
    Published
  8. Modeling the Performance of Limiting Information Spreading Processes under Competing Linear Threshold Model
    Authors:
    P Pazura, J Jankowski, K Bortko
    Conference:
    24th International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16-18 wrzesień 2020
    Status:
    Published
  9. Multi-criteria Approach to Planning of Information Spreading Processes Focused on Their Initialization with the Use of Sequential Seeding
    Authors:
    Artur Karczmarczyk, Jarosław Wątróbski, Jarosław Jankowski
    Conference:
    Federated Conference on Computer Science and Information Systems, FedCSIS 2019, Leipzig, Germany, September 1-4, 2019 (rok: 2019, ), Wydawca: IEEE
    Data:
    konferencja 43709
    Status:
    Published
  10. Mixture Seeding for Sustainable Information Spreading in Complex Networks
    Authors:
    Jarosław Jankowski
    Conference:
    Asian Conference on Intelligent Information and Database Systems (rok: 2017, ), Wydawca: Springer
    Data:
    konferencja 19-21 Marzec
    Status:
    Published
  11. Parametrization of Spreading Processes Within Complex Networks with the Use of Knowledge Acquired from Network Samples
    Authors:
    Artur Karczmarczyk, Jaroslaw Jankowski, Jaroslaw Watrobski
    Conference:
    23rd International Conference on Knowledge-Based and Intelligent Information & Engineering Systems (rok: 2019, ), Wydawca: Elsevier
    Data:
    konferencja 4-6 września
    Status:
    Published
  12. Increasing Coverage of Information Diffusion Processes by Reducing the Number of Initial Seeds
    Authors:
    Jarosław Jankowski, Radosław Michalski, Piotr Bródka, Artur Karczmarczyk
    Conference:
    IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (rok: 2017, ), Wydawca: ACM
    Data:
    konferencja July 31 - August 03
    Status:
    Published
  13. Increasing the diffusional characteristics of networks through optimal topology changes within sub-graphs
    Authors:
    Patryk Pazura, Jarosław Jankowski, Kamil Bortko, Piotr Bartkow
    Conference:
    2019 IEEE/ACM International Conference on Advances in Social Networks Analysis and Mining (rok: 2019, ), Wydawca: IEEE/ACM
    Data:
    konferencja 43704
    Status:
    Published

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