Projects search

POZIOM ZAANGAŻOWANIA KONSUMENTA W ZAKUP PRODUKTU A SKŁONNOŚĆ DO GENEROWANIA PRZEKAZÓW W KOMUNIKACJI NIEFORMALNEJ

Authors:

Jolanta Tkaczyk

Academic press:

Studia Ekonomiczne. Zeszyty Naukowe UE w Katowicach (year: 2015, volume: 236, pages: 153-162), Publisher: Uniwersytet Ekonomiczny w Katowicach

Status:

Published

DOI:

link to the publication

Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication

Authors:

Jolanta Tkaczyk

Academic press:

Journal of International Conference on Marketing and Business Development (year: 2015, volume: I, pages: 21-28), Publisher: Bucharest University of Economic Studies Publishing House

Status:

Published

DOI:

link to the publication

Impact of consumer involvement on product recommendations

Authors:

Jolanta Tkaczyk, Magdalena Krzyżanowska

Academic press:

International Journal of Management Cases (year: 2016, volume: 18/1, pages: 27-38), Publisher: Access Press UK

Status:

Published

DOI:

link to the publication

CONSUMER ATTITUDE TOWARD PAYMENT FOR RECOMMENDATIONS

Authors:

Jolanta Tkaczyk, Magdalena Krzyżanowska

Academic press:

International Journal of Management Cases (year: 2014, volume: 16,2, pages: 46-60), Publisher: CIRCLE Research Centre

Status:

Published

DOI:

link to the publication

Komunikacja nieformalna - metaanaliza

Authors:

Jolanta Tkaczyk

Academic press:

Marketing i Rynek (year: 2014, volume: 8, pages: 747-754), Publisher: PWE

Status:

Published

DOI:

link to the publication

Źródła informacji w procesie podejmowania decyzji o zakupie przez e-konsumentów – Polska na tle innych państw UE

Authors:

Jolanta Tkaczyk

Academic press:

Marketing i Rynek (year: 2015, volume: 8, pages: 757-769), Publisher: PWE

Status:

Published

DOI:

link to the publication

INFORMAL CHANNELS OF COMMUNICATION USED BY ENTERPRISES

Authors:

Grzegorz Mazurek, Jolanta Tkaczyk

Academic press:

ACTA SCIENTIARUM POLONORUM. Oeconomia (year: 2016, volume: 15 (2), pages: 103-112), Publisher: SGGW

Status:

Published

DOI:

link to the publication

CONSUMER INVOLVEMENT IN THE PURCHASE OF FOOD PRODUCTS AND THE WILLINGNESS TO GENERATE FEEDBACK THROUGH WORD-OF-MOUTH COMMUNICATION

Authors:

Jolanta Tkaczyk

Academic press:

Journal of Agribusiness and Rural Development (year: 2017, volume: 3 (45), pages: 685-692), Publisher: Uniwersytet Przyrodniczy w Poznaniu

Status:

Published

DOI:

10.17306/J.JARD.2017.00345 – link to the publication

Komunikacja nieformalna online (EWOM) jako narzędzie cyfrowej komunikacji marketingowej – istota, formy, motywacje

Authors:

Jolanta Tkaczyk

Academic press:

Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu (year: 2016, volume: 67/2, pages: 25-38), Publisher: WSB w Poznaniu

Status:

Published

DOI:

link to the publication

THE IMPORTANCE OF SIMILARITY AND EXPERTISE OF THE INFORMATION SOURCE IN THE WORD-OF-MOUTH COMMUNICATION PROCESS

Authors:

Jolanta Tkaczyk

Academic press:

International Conference on Marketing & Business Development (year: 2016, volume: II/1, pages: 61-71), Publisher: The Bucharest University of Economic Studies Publishing House

Status:

Published

DOI:

link to the publication

Consumers' Information Source Horizon in a Decision-Making Process – A European Perspective

Authors:

Jolanta Tkaczyk

Academic press:

International Journal of Business and Management Invention (year: 2016, volume: 5 Issue 11, pages: 130-135), Publisher: Business and Management Invention Publishing House

Status:

Published

DOI:

link to the publication

Konsument w Internecie

Authors:

Jolanta Tkaczyk

Book:

E-marketing (year: 2018, volume: red. G. Mazurek, pages: 53-74), Publisher: Poltext

Status:

Published

Media społecznościowe w zachowaniach konsumentów

Authors:

Jolanta Tkaczyk, Marcin Awdziej

Book:

Zachowania konsumentów. Globalizacja, nowe technologie, aktualne trendy, otoczenie społeczno-kulturowe (year: 2017, volume: -, pages: 127-142), Publisher: PWN

Status:

Published