Projects funded by the NCN
Reducing AI aversion and boosting consumer prudence: Exploring disclosure tactics for AI-generated content in advertising
2024/55/B/HS4/01084
Keywords:
Artificial Intelligence (AI) AI-generated content algorithm aversion disclosures advertising consumer behavior
Descriptors:
- HS4_08:
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Principal investigator (from the host institution):
dr hab. Małgorzata Karpińska-Krakowiak
Number of co-investigators in the project: 3
Call: OPUS 28 - announced on 2024-09-16
Amount awarded: 528 020 PLN
Project start date (Y-m-d): 2025-09-08
Project end date (Y-m-d): 2029-09-07
Project duration:: 48 months (the same as in the proposal)
Project status: Pending project
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.