Projects funded by the NCN
Older consumers, new challenges: Portrayals of older consumers in advertising and their persuasive effects
2022/47/I/HS4/00032
Keywords:
advertising age meta-analysis older consumers
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych
woj. łódzkie
Principal investigator (from the host institution):
dr hab. Małgorzata Karpińska-Krakowiak
Number of co-investigators in the project: 3
Call: OPUS 24 (LAP) - announced on 2022-07-15
Amount awarded: 378 851 PLN
Project start date (Y-m-d): 2023-12-21
Project end date (Y-m-d): 2026-12-20
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
Download the project description in a pdf file
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