Projects funded by the NCN
The influence of word of mouth on desicion making process
2012/07/D/HS4/01761
Keywords:
word of mouth consumer behaviour desicion making process
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Akademia Leona Koźmińskiego
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: SONATA 4 - announced on 2012-09-15
Amount awarded: 146 313 PLN
Project start date (Y-m-d): 2013-06-25
Project end date (Y-m-d): 2016-12-24
Project duration:: 42 months (the same as in the proposal)
Project status: Project settled