Projects funded by the NCN
Identification and analysis of the impact of social and mobile technologies on the shape of the contemporary marketing models
2011/03/B/HS4/04291
Keywords:
mobile technology marketing social media social media marketing mobile marketing mobile applications mobile societies mobile marketing measures measuring social media efficiency
Descriptors:
- HS4_7: Banking, corporate finance, accounting
- ST6_5: Cryptography, security, privacy, quantum computing
- ST6_11: Machine learning, statistical data processing and applications using signal processing (e.g. speech, image, video)
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny we Wrocławiu, Wydział Zarządzania, Informatyki i Finansów
woj. dolnośląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: OPUS 2 - announced on 2011-09-15
Amount awarded: 162 710 PLN
Project start date (Y-m-d): 2012-08-23
Project end date (Y-m-d): 2015-02-22
Project duration:: 30 months (the same as in the proposal)
Project status: Project settled