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International brand strategies applied by the companies from the emerging markets in terms of the country of brand origin (COBO) effect and the consumers' behaviors

2017/25/B/HS4/00372

Keywords:

international brand strategies country of brand origin effect COBO consumers' behaviors companies from emerging markets

Descriptors:

  • HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Szkoła Główna Handlowa w Warszawie, Kolegium Gospodarki Światowej

woj. mazowieckie

Other projects carried out by the institution 

Principal investigator (from the host institution):

prof. Marzanna Witek-Hajduk 

Number of co-investigators in the project: 2

Call: OPUS 13 - announced on 2017-03-15

Amount awarded: 279 300 PLN

Project start date (Y-m-d): 2018-04-03

Project end date (Y-m-d): 2022-04-02

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (7)
  1. Brand types applied by emerging markets' firms: Country of brand origin and brand use motives
    Authors:
    Marzanna K. Witek-Hajduk, Anna Grudecka
    Academic press:
    EBER Entrepreneurial Business and Economics Review (rok: 2021, tom: Vol. 9, No. 1, strony: 155-168), Wydawca: Cracow University of Economics
    Status:
    Published
    DOI:
    10.15678/EBER. - link to the publication
  2. CZYNNIKI DECYDUJĄCE O STRATEGICZNYM ZNACZENIU KRAJU POCHODZENIA – PERSPEKTYWA MENEDŻERÓW PRZEDSIĘBIORSTW
    Authors:
    Marzanna K. Witek-hajduk, Anna Grudecka
    Academic press:
    Przegląd Organizacji (rok: 2020, tom: 3, strony: 18-27), Wydawca: TNOiK
    Status:
    Published
    DOI:
    10.33141 - link to the publication
  3. Does the developed-country brand name still matter? Consumers' purchase intentions and ethnocentrism and materialism as moderators
    Authors:
    Marzanna K. Witek-Hajduk, Anna Grudecka
    Academic press:
    Journal of Product and Brand Management (rok: 2022, tom: Vol. ahead-of-print No. ahead-, strony: ahead-of-print), Wydawca: Emerald Group Publishing
    Status:
    Published
    DOI:
    10.1108/JPBM-05-2021-3475 - link to the publication
  4. Made-In" Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers' Purchase Intentions
    Authors:
    Marzanna K. Witek-Hajduk, Anna Grudecka
    Academic press:
    European Research Studies Journal (rok: 2021, tom: Vol. 24, No. 4B, strony: 634-646), Wydawca: ISMASYC INTERNATIONAL STRATEGY MANAGEMENT ASSOCIATION
    Status:
    Published
    DOI:
    10.35808/ersj/2694 - link to the publication
  5. Ways to neutralize the country-of-origin effect in the emerging market firms international branding
    Authors:
    Marzanna K. Witek-Hajduk, Anna Grudecka
    Academic press:
    International Journal of Management and Economics , Wydawca: SGH Warsaw School of Economics
    Status:
    Accepted for publication
    DOI:
    brak - link to the publication
  6. Reasons for ignoring versus paying attention to country-of-origin (COO) by consumers of durable goods' brands
    Authors:
    Marzanna K. Witek-Hajduk, Anna Grudecka
    Academic press:
    Central European Management Journal , Wydawca: Kozminski University
    Status:
    Accepted for publication
    DOI:
    brak - link to the publication
  7. Country of origin from a management perspective of emerging market companies
    Authors:
    Marzanna K. Witek-Hajduk, Anna Grudecka
    Academic press:
    International Journal of Management and Economics (rok: 2019, tom: 55(3), strony: 45309), Wydawca: SGH w Warszawie
    Status:
    Published
    DOI:
    10.2478/ijme-2019-0015 - link to the publication

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