Projects funded by the NCN
From Checkout to Buzz: An exploration of antecedents, mechanism and consequences of post-purchase consumer exposure to electronic Word-Of-Mouth
2024/55/B/HS4/00199
Keywords:
consumer behavior electronic word-of-mouth eWOM digital marketing experimental design neuromarketing biometric studies
Descriptors:
- HS4_08:
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Warszawski
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 6
Call: OPUS 28 - announced on 2024-09-16
Amount awarded: 299 662 PLN
Project start date (Y-m-d): 2025-06-25
Project end date (Y-m-d): 2027-06-24
Project duration:: 24 months (the same as in the proposal)
Project status: Pending project
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.