Projects funded by the NCN
Determinants of young consumer acceptance of augmented reality's use in e-commerce – a cross-cultural perspective
2022/47/B/HS4/00448
Keywords:
consumer behavior acceptance of technological innovations e-commerce augmented reality cultural differences young consumers
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Instytut Gospodarki Międzynarodowej
woj. wielkopolskie
Principal investigator (from the host institution):
prof. Małgorzata Bartosik-Purgat
Number of co-investigators in the project: 4
Call: OPUS 24 - announced on 2022-07-15
Amount awarded: 349 938 PLN
Project start date (Y-m-d): 2023-10-30
Project end date (Y-m-d): 2026-10-29
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
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