Projects funded by the NCN
Determinants of young consumer acceptance of augmented reality's use in e-commerce – a cross-cultural perspective
2022/47/B/HS4/00448
Keywords:
consumer behavior acceptance of technological innovations e-commerce augmented reality cultural differences young consumers
Descriptors:
- HS4_008:
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Instytut Gospodarki Międzynarodowej
woj. wielkopolskie
Principal investigator (from the host institution):
prof. Małgorzata Katarzyna Bartosik-Purgat
Number of co-investigators in the project: 4
Call: OPUS 24 - announced on 2022-07-15
Amount awarded: 349 938 PLN
Project start date (Y-m-d): 2023-10-30
Project end date (Y-m-d): 2026-10-29
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
- Publication in academic press/journals (1)
- Book publications / chapters in book publications (1)
- Gender in acceptance of augmented reality in e-commerce: An international perspectiveAuthors:Małgorzata Bartosik-Purgat, Wiktoria RakowskaAcademic press:International Entrepreneurship Review (rok: 2024, tom: 10(4), strony: 113-127), Wydawca: Krakow University of Economics – Krakow, PolandStatus:PublishedDOI:10.15678/IER.2024.1004.08 - link to the publication
- Cross-cultural adoption of augmented reality – theories and practicesAuthors:Małgorzata Bartosik-Purgat, Tomasz GrzegorczykBook:International Business and Culture. Challenges in Cross-Cultural Marketing and Management (rok: 2024, tom: 1, strony: 92-107), Wydawca: RoutledgeStatus:PublishedDOI:10.4324/9781032636962-8 - link to the publication