Projects funded by the NCN
Trust of actual and potential customers from generations X, Y, Z in conversational systems in e-commerce and consumer services sectors
2022/45/N/HS4/01889
Keywords:
trust management communication management conversational systems chatbots anthropomorphization trust in technology marketing generation X generation Y generation Z
Descriptors:
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Katowicach
woj. śląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 21 - announced on 2022-03-28
Amount awarded: 110 898 PLN
Project start date (Y-m-d): 2023-02-01
Project end date (Y-m-d): 2025-01-31
Project duration:: 24 months (the same as in the proposal)
Project status: Pending project
Project description
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