Projects funded by the NCN
Impact of organizational capabilities and industry drivers on the level of marketing channels integration
2021/43/B/HS4/01637
Keywords:
marketing channel integration omni-channel
Descriptors:
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny we Wrocławiu, Wydział Zarządzania
woj. dolnośląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 4
Call: OPUS 22 - announced on 2021-09-15
Amount awarded: 287 052 PLN
Project start date (Y-m-d): 2022-06-27
Project end date (Y-m-d): 2024-06-26
Project duration:: 24 months (the same as in the proposal)
Project status: Project completed
Project description
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