Projects funded by the NCN
Impact of organizational capabilities and industry drivers on the level of marketing channels integration
2021/43/B/HS4/01637
Keywords:
marketing channel integration omni-channel
Descriptors:
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny we Wrocławiu, Wydział Zarządzania
woj.
Principal investigator (from the host institution):
Number of co-investigators in the project: 4
Call: OPUS 22 - announced on 2021-09-15
Amount awarded: 287 052 PLN
Project start date (Y-m-d): 2022-06-27
Project end date (Y-m-d): 2025-06-26
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
- Publication in academic press/journals (2)
- Beyond the Digital Transformation in Omnichannel Transitions: A Scoping ReviewAuthors:Joanna Radomska, Monika Hajdas, Przemysław Wołczek, Arkadiusz KawaAcademic press:European Management Studies (rok: 2023, tom: Vol. 21, No. 4, strony: 49-65), Wydawca: University of WarsawStatus:PublishedDOI:10.7172/2956-7602.102.3 - link to the publication
- E-Commerce as a Game Changer for Logistics in a Sustainable ContextAuthors:Arkadiusz KawaAcademic press:European Management Studies (rok: 2023, tom: Vol. 21, No. 1, strony: 100-118), Wydawca: University of WarsawStatus:PublishedDOI:10.7172/1644-9584.99.5 - link to the publication