Projects funded by the NCN
Web Augemented Reality (WebAR) product presentation and its impact on consumer behaviour
2021/41/N/HS4/02462
Keywords:
Web Augmented Reality product presentation consumer behaviour online-retail
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Instytut Marketingu
woj. wielkopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 20 - announced on 2021-03-15
Amount awarded: 199 712 PLN
Project start date (Y-m-d): 2022-01-13
Project end date (Y-m-d): 2025-01-12
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
Download the project description in a pdf file
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