Projects funded by the NCN
Virtual assistants as support in knowledge work - the case of marketers
2021/41/B/HS4/03664
Keywords:
virtual assistant bot knowledge-based organization knowledge work marketing
Descriptors:
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
- HS1_6: Nature of human mind (incl. mind's evolution, bio-psychological conditions of cognition, artificial intelligence)
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Akademia Leona Koźmińskiego
woj. mazowieckie
Principal investigator (from the host institution):
dr hab. Aleksandra Przegalińska-Skierkowska
Number of co-investigators in the project: 5
Call: OPUS 21 - announced on 2021-03-15
Amount awarded: 709 080 PLN
Project start date (Y-m-d): 2022-02-01
Project end date (Y-m-d): 2025-01-31
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
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