Projects funded by the NCN
When Artificial Intelligence (AI) makes the ad: Experimental research on consumer responses to AI-generated content in advertising
2020/37/B/HS4/00124
Keywords:
advertising content advertisement Artificial Intelligence consumer behavior
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych
woj. łódzkie
Principal investigator (from the host institution):
dr hab. Małgorzata Karpińska-Krakowiak
Number of co-investigators in the project: 1
Call: OPUS 19 - announced on 2020-03-16
Amount awarded: 376 104 PLN
Project start date (Y-m-d): 2021-01-22
Project end date (Y-m-d): 2025-01-21
Project duration:: 48 months (the same as in the proposal)
Project status: Pending project
Project description
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