Projects funded by the NCN
CEO personal brand and company brand
2019/33/N/HS4/01574
Keywords:
marketing brand personal brand company brand
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Akademia Leona Koźmińskiego
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: PRELUDIUM 17 - announced on 2019-03-15
Amount awarded: 37 840 PLN
Project start date (Y-m-d): 2020-01-30
Project end date (Y-m-d): 2021-01-29
Project duration:: 12 months (the same as in the proposal)
Project status: Project settled
Project description
Download the project description in a pdf file
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