Projects funded by the NCN
The Impact of Shopping Motives, Channel Preferences and Cross-Channel Technologies on Cross-Channel Behavior- A Comparative Analysis between Germany and Poland
2018/31/G/HS4/00858
Keywords:
distribution cross-channel multi-channel retailing retail technologies shopping motives
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Katowicach, Wydział Zarządzania
woj. śląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: BEETHOVEN 3 - announced on 2018-09-14
Amount awarded: 297 767 PLN
Project start date (Y-m-d): 2020-08-28
Project end date (Y-m-d): 2025-08-27
Project duration:: 36 months (the same as in the proposal)
Project status: Pending project
Project description
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