Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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Information asymmetry in online advertising and manipulation of e-consumer behaviour

2018/29/B/HS4/00563

Keywords:

online advertising information asymmetry manipulation

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Ekonomiczny w Krakowie, Kolegium Nauk o Zarządzaniu i Jakości

woj. małopolskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

prof. Jan Wiktor 

Number of co-investigators in the project: 2

Call: OPUS 15 - announced on 2018-03-15

Amount awarded: 284 260 PLN

Project start date (Y-m-d): 2019-01-24

Project end date (Y-m-d): 2022-01-23

Project duration:: 36 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. Komputer osobisty (3 000 PLN)

Information in the final report

  • Publication in academic press/journals (4)
  • Articles in post-conference publications (5)
  • Book publications / chapters in book publications (5)
  1. Organizational aspects of research on manipulation in advertising in an international environment
    Authors:
    Jan W. Wiktor, Katarzyna Sanak-Kosmowska
    Academic press:
    Przegląd Organizacji (rok: 2020, tom: 10, strony: 45424), Wydawca: Towarzystwo Naukowe Organizacji i Kierownictwa
    Status:
    Published
    DOI:
    10.01 - link to the publication
  2. The Perception of Asymmetry in Online Advertising in Research on Students in Poland and Japan
    Authors:
    Jan W. Wiktor, Katarzyna Sanak-Kosmowska
    Academic press:
    Journal of International Economic Research (rok: 2019, tom: 5, strony: 45624), Wydawca: Institute of Research and International Symposium IRIS – ALKONA SIA Łotwa
    Status:
    Published
    DOI:
    brak - link to the publication
  3. Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising
    Authors:
    Katarzyna Sanak-Kosmowska, Jan W. Wiktor
    Academic press:
    Sustainability (rok: 2020, tom: 12 (20), strony: 86-93), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/su12208693 - link to the publication
  4. Elementy manipulacji w marketingu on-line w przestrzeni mediów społecznościowych na przykładzie celowej grupy studentów Uniwersytetu Ekonomicznego w Krakowie
    Authors:
    Katarzyna Sanak-Kosmowska
    Academic press:
    Media i Społeczeństwo (rok: 2020, tom: 12, strony: 114-125), Wydawca: Akademia Techniczno-Humanistyczna w Bielsku-Białej
    Status:
    Published
    DOI:
    brak - link to the publication

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