Projects funded by the NCN
Information asymmetry in online advertising and manipulation of e-consumer behaviour
2018/29/B/HS4/00563
Keywords:
online advertising information asymmetry manipulation
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Krakowie, Kolegium Nauk o Zarządzaniu i Jakości
woj. małopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: OPUS 15 - announced on 2018-03-15
Amount awarded: 284 260 PLN
Project start date (Y-m-d): 2019-01-24
Project end date (Y-m-d): 2022-01-23
Project duration:: 36 months (the same as in the proposal)
Project status: Project settled
Project description
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