Projects funded by the NCN
Analysis and modeling of visual attention processes in a digital marketing message
2017/27/B/HS4/01876
Keywords:
marketing consumer behaviour visual communication digital message eye tracking hidden Markov models
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Politechnika Wrocławska, Wydział Informatyki i Zarządzania
woj. dolnośląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: OPUS 14 - announced on 2017-09-15
Amount awarded: 275 800 PLN
Project start date (Y-m-d): 2018-07-26
Project end date (Y-m-d): 2022-07-25
Project duration:: 36 months (the same as in the proposal)
Project status: Project completed
Project description
Download the project description in a pdf file
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