Projects funded by the NCN
International brand strategies applied by the companies from the emerging markets in terms of the country of brand origin (COBO) effect and the consumers' behaviors
2017/25/B/HS4/00372
Keywords:
international brand strategies country of brand origin effect COBO consumers' behaviors companies from emerging markets
Descriptors:
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Szkoła Główna Handlowa w Warszawie, Kolegium Gospodarki Światowej
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: OPUS 13 - announced on 2017-03-15
Amount awarded: 279 300 PLN
Project start date (Y-m-d): 2018-04-03
Project end date (Y-m-d): 2022-04-02
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled
Project description
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