Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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The role of brands in self-concept building among adolescents

2017/25/N/HS4/02510

Keywords:

brand self-concept self-motives self-congruity

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Zielonogórski, Wydział Pedagogiki, Psychologii i Socjologii

woj. lubuskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Magdalena Kolańska-Stronka 

Number of co-investigators in the project: 2

Call: PRELUDIUM 13 - announced on 2017-03-15

Amount awarded: 97 160 PLN

Project start date (Y-m-d): 2018-01-26

Project end date (Y-m-d): 2022-01-25

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. Komputer przenośny typu notebook wraz z systemem operacyjnym oraz pakietem biurowym (2 000 PLN)

Information in the final report

  • Publication in academic press/journals (3)
  • Articles in post-conference publications (2)
  • Book publications / chapters in book publications (1)
  1. The three-component dimension-based model of self-brand user image congruence
    Authors:
    Oleg Gorbaniuk, Michał Wilczewski, Magdalena Kolańska, Paweł Krasa
    Academic press:
    JOURNAL OF STRATEGIC MARKETING (rok: 2021, tom: brak, strony: 12785), Wydawca: Taylor & Francis
    Status:
    Published
    DOI:
    10.1080/0965254X.2021.1897865 - link to the publication
  2. From exploratory research to structural models: A multilevel lexical approach to studying the image of marketing objects
    Authors:
    Magdalena Kolańska-Stronka, Oleg Gorbaniuk, Michał Wilczewski
    Academic press:
    Przegląd Wschodnioeuropejski (rok: 2020, tom: XI/2, strony: 131-143), Wydawca: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
    Status:
    Published
    DOI:
    10.31648/pw.6496 - link to the publication
  3. Materialism, conspicuous consumption, and brand engagement in self-concept: a study of teenagers
    Authors:
    Magdalena Kolańska-Stronka, Oleg Gorbaniuk
    Academic press:
    Current Issues in Personality Psychology (rok: 2022, tom: 10(1), strony: 39-48), Wydawca: Termedia Publishing House Ltd.
    Status:
    Published
    DOI:
    10.5114/cipp.2021.110060 - link to the publication
  1. Mediation Effect of Self-brand Congruence in Relation Materialism and Brand Engagement in Self-concept (BESC) among Teenagers
    Authors:
    Magdalena Kolańska-Stronka
    Conference:
    The 8th International Conference on Opportunities and Challenges in Management, Economics and Accounting (OMEACONF) (rok: 2021, ), Wydawca: Diamond Scientific Publishing
    Data:
    konferencja 19-21-2021
    Status:
    Published
  2. The Three-Component Multidimensional Model of Self-Image Congruence: An Abstract
    Authors:
    Magdalena Kolańska-Stronka , Oleg Gorbaniuk , Michał Wilczewski
    Conference:
    2019 AMS World Marketing Congress (rok: 2019, ), Wydawca: Elsevier
    Data:
    konferencja 9.07-11.07.
    Status:
    Published
  1. MATERIALIZM, KONSUMPCJA OSTENTACYJNA, KONSTRUOWANIE SIEBIE POPRZEZ MARKĘ: ANALIZA MODEROWANEJ MEDIACJI. WYZWANIA DLA NASTOLATKÓW I ICH RODZIN W ŚWIETLE BADAŃ WŁASNYCH*
    Authors:
    Magdalena Kolańska-Stronka
    Book:
    NIEPOKOJE I NADZIEJE WSPÓŁCZESNEJ RODZINY (rok: 2021, tom: 1, strony: 189-204), Wydawca: Wydawnictwo Naukowe Uniwersytetu Humanistyczno-Przyrodniczego im. Jana Długosza w Częstochowie
    Status:
    Published

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