Projects funded by the NCN
The role of brands in self-concept building among adolescents
2017/25/N/HS4/02510
Keywords:
brand self-concept self-motives self-congruity
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Zielonogórski, Wydział Pedagogiki, Psychologii i Socjologii
woj. lubuskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 13 - announced on 2017-03-15
Amount awarded: 97 160 PLN
Project start date (Y-m-d): 2018-01-26
Project end date (Y-m-d): 2022-01-25
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled
Project description
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