Projects funded by the NCN
Factors determining the effectiveness of prosocial marketing messages
2017/25/B/HS4/00275
Keywords:
CRM social marketing pro-social motivation
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Warszawski, Wydział Psychologii
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: OPUS 13 - announced on 2017-03-15
Amount awarded: 452 020 PLN
Project start date (Y-m-d): 2018-01-19
Project end date (Y-m-d): 2022-01-18
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled
Project description
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