Projects funded by the NCN
Political branding: new approach to relationship between party and voter.
2016/21/D/HS5/03846
Keywords:
political party,voter political brand vote choice
Descriptors:
- HS6_15: Sociology of ideas, power, norms, organizations
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS5_11: Other related subjects
Panel:
HS5 - Norms and governance: law, political studies, regional and social policies
Host institution :
SWPS Uniwersytet Humanistycznospołeczny w Warszawie, Wydział Nauk Humanistycznych i Społecznych
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: SONATA 11 - announced on 2016-03-15
Amount awarded: 209 547 PLN
Project start date (Y-m-d): 2017-01-13
Project end date (Y-m-d): 2020-01-12
Project duration:: 36 months (the same as in the proposal)
Project status: Project settled
Project description
Download the project description in a pdf file
Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.
Information in the final report
- Publication in academic press/journals (3)
- Book publications / chapters in book publications (1)
- Of Love and Hate. Origins and Effects of Positive and Negative Party Identification in PolandAuthors:Marta Żerkowska-BalasAcademic press:Polish Sociological Review (rok: 2022, tom: 1, strony: ), Wydawca: Polskie Towarzystwo Socjologiczne/Polish Sociological AssociationStatus:Accepted for publicationDOI:brak - link to the publication
- Archetypes of Polish Political Parties - Empirical Analysis.Authors:Marta Żerkowska-Balas, Michał Lutostański, Patrycja ProcheraAcademic press:Journal of Political Marketing (rok: 2022, tom: online, strony: 45307), Wydawca: Taylor & Francis Inc.Status:PublishedDOI:10.1080/15377857.2022.2040689 - link to the publication
- Marka polskich partii politycznych – analiza empirycznaAuthors:Marta Żerkowska-BalasAcademic press:Athenaeum. Polskie Studia Politologiczne (rok: 2019, tom: 61(1), strony: 138-152), Wydawca: Wydział Politologii i Studiów Międzynarodowych Uniwersytet Mikołaja KopernikaStatus:PublishedDOI:brak - link to the publication
- Failed liberal leadershipAuthors:Marta Żerkowska-BalasBook:Failed leadership (rok: 2021, tom: 1, strony: 119-134), Wydawca: Peter Lang PublishingStatus:Published