Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

Delete all

The impact of media messages on the effectiveness of social campaign

2016/21/B/HS4/03036

Keywords:

media messages social campaign cognitive neuroscience

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Szczeciński, Wydział Nauk Ekonomicznych i Zarządzania

woj. zachodniopomorskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Anna Borawska 

Number of co-investigators in the project: 6

Call: OPUS 11 - announced on 2016-03-15

Amount awarded: 206 700 PLN

Project start date (Y-m-d): 2017-01-20

Project end date (Y-m-d): 2022-01-19

Project duration:: 60 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Equipment purchased [PL]

  1. System badawczy do rejestracji sygnałów neurofizjologicznych g.Nautilus.
  2. Oprogramowanie iMotions - platforma badawcza do analizy i integracji sygnałów neurofizjologicznych z różnych źródeł (58 500 PLN)
  3. HTC Vive Pro Eye.

Information in the final report

  • Publication in academic press/journals (7)
  • Articles in post-conference publications (18)
  1. The Effectiveness of Computer Games in Social Campaigns: A Case Study
    Authors:
    Mariusz Borawski, Anna Borawska, Konrad Biercewicz, Jarosław Duda
    Academic press:
    European Research Studies Journal (rok: 2020, tom: XXIII (3), strony: 598-612), Wydawca: International Strategic Management Association (ISMA)
    Status:
    Published
    DOI:
    10.35808/ersj/1657 - link to the publication
  2. The Role of Public Awareness Campaigns in Sustainable Development
    Authors:
    Anna Borawska
    Academic press:
    Economic and Environmental Studies (rok: 2017, tom: 17(4), strony: 865-877), Wydawca: University of Opole, Faculty of Economics
    Status:
    Published
    DOI:
    10.25167/ees.2017.44.14 - link to the publication
  3. The Impact of Advertisements Placement in the Computer Game on the Effectiveness of Social Campaign Messages
    Authors:
    Anna Borawska, Konrad Biercewicz, Mariusz Borawski, Jarosław Duda
    Academic press:
    European Research Studies Journal (rok: 2021, tom: XXIV, strony: 515-537), Wydawca: International Strategic Management Association
    Status:
    Published
    DOI:
    10.35808/ersj/2249 - link to the publication
  4. Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving
    Authors:
    Anna Borawska, Tomasz Oleksy, Dominika Maison
    Academic press:
    PLOS ONE (rok: 2020, tom: 15 (5), strony: 45311), Wydawca: Public Library of Science
    Status:
    Published
    DOI:
    10.1371/journal.pone.023 - link to the publication
  5. Effectiveness of electricity saving communication campaigns: Neurophysiological approach
    Authors:
    Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska
    Academic press:
    Energies (rok: 2022, tom: 15(4), strony: 1263), Wydawca: MDPI
    Status:
    Published
    DOI:
    10.3390/en15041263 - link to the publication
  6. Social Campaigns for Protecting Natural Resources: The Case of Poland
    Authors:
    Małgorzata Łatuszyńska, Anna Borawska
    Academic press:
    European Research Studies Journal (rok: 2022, tom: XXV, strony: 43-63), Wydawca: International Strategic Management Association (ISMA)
    Status:
    Published
    DOI:
    10.35808/ersj/2828 - link to the publication
  7. Zastosowania koncepcji ekonomii behawioralnej w celu zwiększenia skuteczności kampanii społecznych
    Authors:
    Danuta Miłaszewicz, Anna Borawska
    Academic press:
    Ekonomia XXI Wieku (rok: 2021, tom: 24, strony: 128-140), Wydawca: Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu
    Status:
    Published
    DOI:
    10.15611%2Fe21.2021.08 - link to the publication
  1. Agent-Based Modeling of Social Campaign Message Adoption: Problem of Parameter's Value Determination
    Authors:
    Anna Borawska, Małgorzata Łatuszyńska
    Conference:
    25th International Conference KES2021 (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 08.09-10.09.2021
    Status:
    Published
  2. Convolutional Representation in Brain Simulation to Store and Analyze Information About the Surrounding Environment for the Needs of Decision Making
    Authors:
    Mariusz Borawski
    Conference:
    2016 Computational Methods in Experimental Economics (CMEE) (rok: 2017, ), Wydawca: Springer
    Data:
    konferencja 30.11 - 01.12.2016
    Status:
    Published
  3. Effective message against child labor –selection process of the emblem for a social campaign
    Authors:
    Mariusz Borawski, Anna Borawska
    Conference:
    5th International Scientific Conference on "MODERN ECONOMICS" (rok: 2018, ), Wydawca: Series of the Robert-Schmidt- Institut, Hochschule Wismar
    Data:
    konferencja 14-16 maja
    Status:
    Published
  4. Neuromarketing tools in studies on models of social issue advertising impact on recipients
    Authors:
    Mateusz Piwowarski
    Conference:
    CMEE: International Conference on Computational Methods in Experimental Economics (rok: 2018, ), Wydawca: Springer International Publishing
    Data:
    konferencja 29-30.11.2017
    Status:
    Published
  5. The Concept of Virtual Reality System to Study the Media Message Effectiveness of Social Campaigns
    Authors:
    Anna Borawska, Mariusz Borawski, Małgorzata Łatuszyńska
    Conference:
    22nd International Conference, KES-2018 (rok: 2018, ), Wydawca: Elsevier
    Data:
    konferencja 3-5.08.2018
    Status:
    Published
  6. The Effective Management of Social Campaigns – Planning and Assessing the Media Message
    Authors:
    Anna Borawska
    Conference:
    31st EBES Conference (rok: 2020, ), Wydawca: Springer Eurasian Studies in Business and Economics
    Data:
    konferencja 15-17 kwietnia
    Status:
    Accepted for publication
  7. Mining Neuroscience Data for Social Campaign Evaluation
    Authors:
    Anna Borawska
    Conference:
    22nd International Conference, KES-2018 (rok: 2018, ), Wydawca: Elsevier
    Data:
    konferencja 3-5.08.2018
    Status:
    Published
  8. The use of a computer game in a social campaign to improve road safety
    Authors:
    Mariusz Borawski, Anna Borawska
    Conference:
    25th International Conference KES2021 (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 08.09-10.09.2021
    Status:
    Published
  9. Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements
    Authors:
    Mateusz Piwowarski
    Conference:
    2016 Computational Methods in Experimental Economics (CMEE) (rok: 2017, ), Wydawca: Springer
    Data:
    konferencja 30.11 - 01.12.2016
    Status:
    Published
  10. Impact of Negative Emotions on Social Campaigns Effectiveness—Measuring Dilemmas
    Authors:
    Anna Borawska, Dominika Maison
    Conference:
    CMEE: International Conference on Computational Methods in Experimental Economics (rok: 2018, ), Wydawca: Springer International Publishing
    Data:
    konferencja 29-30.11.2017
    Status:
    Published
  11. Application of Behavioral Economics Insights to Increase Effectiveness of Public Awareness Campaigns
    Authors:
    Anna Borawska
    Conference:
    International Conference on Computational Methods in Experimental Economics CMEE 2018 (rok: 2019, ), Wydawca: Springer Nature
    Data:
    konferencja 29-30.11.2018
    Status:
    Published
  12. Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet
    Authors:
    Mariusz Borawski
    Conference:
    CMEE: International Conference on Computational Methods in Experimental Economics (rok: 2018, ), Wydawca: Springer International Publishing
    Data:
    konferencja 29-30.11.2017
    Status:
    Published
  13. Best practices of neurophysiological data collection for media message evaluation in social campaigns
    Authors:
    Anna Borawska, Jarosław Duda, Konrad Biercewicz
    Conference:
    25th International Conference KES2021 (rok: 2021, ), Wydawca: Elsevier
    Data:
    konferencja 08.09-10.09.2021
    Status:
    Published
  14. Cognitive neuroscience in the design process of social advertising
    Authors:
    Piwowarski Mateusz, Nermend Kesra
    Conference:
    24th International Conference KES2020 (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16.09-18.09.2020
    Status:
    Published
  15. EEG in analysis of the level of interest in social issue advertising
    Authors:
    Mateusz Piwowarski
    Conference:
    22nd International Conference, KES-2018 (rok: 2018, ), Wydawca: Elsevier
    Data:
    konferencja 3-5.08.2018
    Status:
    Published
  16. On the effectiveness of using virtual reality games in social marketing
    Authors:
    Anna Borawska, Mariusz Borawski, Konrad Biercewicz, Małgorzata Łatuszyńska, Jarosław Duda
    Conference:
    24th International Conference KES2020 (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16.09-18.09.2020
    Status:
    Published
  17. Techniques of Cognitive Neuroscience in the Assessment and Measurement of Environmental Public Service Announcements Effectiveness
    Authors:
    Anna Borawska, Mariusz Borawski, Mateusz Piwowarski
    Conference:
    23rd World Multi-Conference on Systemics, Cybernetics and Informatics (rok: 2019, ), Wydawca: International Institute of Informatics and Systemics
    Data:
    konferencja 6-9 lipca
    Status:
    Published
  18. The use of neurophysiological measures in studying social advertising effectiveness
    Authors:
    Anna Borawska, Małgorzata Łatuszyńska
    Conference:
    24th International Conference KES2020 (rok: 2020, ), Wydawca: Elsevier
    Data:
    konferencja 16.09-18.09.2020
    Status:
    Published

O Narodowym Centrum Nauki

Finansowanie nauki

Współpraca zagraniczna

Centrum prasowe

Deklaracja dostępności
Przetwarzanie danych osobowych
Polityka cookies

Partnerzy