Projects funded by the NCN
Reinforcement of marketing content spreading processes in social media
2016/21/B/HS4/01562
Keywords:
Social media word of mouth viral marketing interactive marketing information diffusion social networks
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Zachodniopomorski Uniwersytet Technologiczny w Szczecinie, Wydział Informatyki
woj. zachodniopomorskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 4
Call: OPUS 11 - announced on 2016-03-15
Amount awarded: 347 100 PLN
Project start date (Y-m-d): 2017-02-07
Project end date (Y-m-d): 2021-02-06
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled
Project description
Download the project description in a pdf file
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