Projects funded by the NCN
The maturity of corporate relationship management and competitiveness
2015/19/D/HS4/01956
Keywords:
relationship approach relationship assets customer relationship management Resoruce Based View of competitivenes strategic management
Descriptors:
- HS4_5: Resources and sustainable development
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Instytut Gospodarki Międzynarodowej
woj. wielkopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: SONATA 10 - announced on 2015-09-15
Amount awarded: 132 720 PLN
Project start date (Y-m-d): 2016-08-04
Project end date (Y-m-d): 2021-08-03
Project duration:: 60 months (the same as in the proposal)
Project status: Project settled
Project description
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