Projects funded by the NCN
Dynamic marketing capabilities as the advantage of manufacturing companies
2015/19/B/HS4/01699
Keywords:
marketing dynamic capabilities competitive advantage manufacturing companies
Descriptors:
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Katowicach, Wydział Informatyki i Komunikacji
woj. śląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 5
Call: OPUS 10 - announced on 2015-09-15
Amount awarded: 210 400 PLN
Project start date (Y-m-d): 2016-07-11
Project end date (Y-m-d): 2019-07-10
Project duration:: 36 months (the same as in the proposal)
Project status: Project settled
Project description
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