Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

Delete all

Towards the conceptual framework for the measurement of city brand strategy effectiveness. Theoretical developments and empirical insights from polish district cities

2015/19/B/HS4/00380

Keywords:

effectiveness measurement place branding strategy

Descriptors:

  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania

woj. wielkopolskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Magdalena Florek 

Number of co-investigators in the project: 3

Call: OPUS 10 - announced on 2015-09-15

Amount awarded: 254 400 PLN

Project start date (Y-m-d): 2016-06-14

Project end date (Y-m-d): 2018-12-13

Project duration:: 30 months (the same as in the proposal)

Project status: Project settled

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (5)
  • Articles in post-conference publications (1)
  1. Obszary pomiaru skuteczności strategii marek miejskich – wnioski z analizy dokumentów strategicznych
    Authors:
    Magdalena Florek, Marta Hereźniak, Anna Augustyn
    Academic press:
    Samorząd Terytorialny (rok: 2017, tom: 10, strony: 45430), Wydawca: Wolters Kluwer Polska SA
    Status:
    Published
    DOI:
    brak - link to the publication
  2. W poszukiwaniu wiarygodnych metod pomiaru skuteczności budowania marek miast
    Authors:
    Anna Augustyn, Marta Hereźniak, Magdalena Florek
    Academic press:
    POLITYKI EUROPEJSKIE, FINANSE I MARKETING (rok: 2017, tom: 17 (66), strony: 25-44), Wydawca: Szkoła Główna Gospodarstwa Wiejskiego
    Status:
    Published
    DOI:
    10.22630/PEFIM.2017.17.66.2 - link to the publication
  3. On measuring place brand effectiveness - between theoretical developments and empirical findings
    Authors:
    Marta Hereźniak, Magdalena Florek, Anna Augustyn
    Academic press:
    Economics and Sociology (rok: 2018, tom: 11, strony: 36-51), Wydawca: Centre of Sociological Research
    Status:
    Published
    DOI:
    10.14254/2071-789X.2018/11-2/3 - link to the publication
  4. Measuring the effectiveness of city brand strategy. In search for a universal evaluative framework
    Authors:
    Magdalena Florek, Marta Hereźniak, Anna Augustyn
    Academic press:
    Cities (rok: 2021, tom: 110, strony: first online), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.cities.2020.103079 - link to the publication
  5. You can't govern if you don't measure – experts' insights into place branding effectiveness assessment
    Authors:
    Magdalena Florek, Marta Hereźniak, Anna Augustyn
    Academic press:
    Journal of Place Management and Development (rok: 2019, tom: 12, strony: 545-565), Wydawca: Emerald
    Status:
    Published
    DOI:
    10.1108/JPMD-10-2018-0074 - link to the publication
  1. Towards the categorization of place brand strategy effectiveness indicators – findings from strategic documents of 66 Polish cities
    Authors:
    Marta Hereźniak, Magdalena Florek, Anna Augustyn
    Conference:
    Second Annual Conference of the International Place Branding Association (IPBA) (rok: 2017, ), Wydawca: Swansea University, Wales, UK
    Data:
    konferencja 5-7.12
    Status:
    Published

O Narodowym Centrum Nauki

Finansowanie nauki

Współpraca zagraniczna

Centrum prasowe

Deklaracja dostępności
Przetwarzanie danych osobowych
Polityka cookies

Partnerzy