Projects funded by the NCN
Towards the conceptual framework for the measurement of city brand strategy effectiveness. Theoretical developments and empirical insights from polish district cities
2015/19/B/HS4/00380
Keywords:
effectiveness measurement place branding strategy
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania
woj. wielkopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: OPUS 10 - announced on 2015-09-15
Amount awarded: 254 400 PLN
Project start date (Y-m-d): 2016-06-14
Project end date (Y-m-d): 2018-12-13
Project duration:: 30 months (the same as in the proposal)
Project status: Project settled
Project description
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