Projects funded by the NCN
Positive-negative asymmetry in preference judgements. Valence framing and contrast model of similarity in the evaluation of political and consumer brands.
2015/19/N/HS6/00767
Keywords:
positive-negative asymmetry negativity effect framing similarity contrast model of similarity
Descriptors:
- HS6_1: General psychology (cognitive processes, emotions, motivations, personality, individual differences), experimental psychology, psycholinguistics
- HS6_2: Social, political, environmental and intercultural psychology
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS6 - Human nature and human society: psychology, pedagogy/education studies, sociology
Host institution :
SWPS Uniwersytet Humanistycznospołeczny w Warszawie, Wydział Psychologii
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 10 - announced on 2015-09-15
Amount awarded: 99 476 PLN
Project start date (Y-m-d): 2016-07-07
Project end date (Y-m-d): 2019-07-06
Project duration:: 36 months (the same as in the proposal)
Project status: Project settled
Project description
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