Projects funded by the NCN
The impact of modern marketing communication tools on the efficiency of business activity of enterprises in international markets
2015/17/B/HS4/00309
Keywords:
modern marketing communication tools foreign markets international enterprises
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS4_13: International economics
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Wydział Gospodarki Międzynarodowej
woj. wielkopolskie
Principal investigator (from the host institution):
dr hab. Małgorzata Bartosik-Purgat
Number of co-investigators in the project: 4
Call: OPUS 9 - announced on 2015-03-16
Amount awarded: 177 600 PLN
Project start date (Y-m-d): 2016-01-18
Project end date (Y-m-d): 2020-01-17
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled
Project description
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