Projects funded by the NCN
Nostalgia in brand management
2015/17/B/HS4/00945
Keywords:
brand management nostalgic brand consumers attitudes
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS4_9: Organization studies, strategic management, concepts and methods of management, logistics
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Politechnika Łódzka, Wydział Zarządzania i Inżynierii Produkcji
woj. łódzkie
Principal investigator (from the host institution):
dr hab. Magdalena Grębosz-Krawczyk
Number of co-investigators in the project: 4
Call: OPUS 9 - announced on 2015-03-16
Amount awarded: 199 200 PLN
Project start date (Y-m-d): 2016-02-25
Project end date (Y-m-d): 2020-02-24
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled
Project description
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