Projects funded by the NCN
Consumer behavior in a variery of retail formats: e-commerce, m-commerce, in-store
2014/15/N/HS4/01326
Keywords:
consumer behavior decision-maiking distribution channels e-commerce m-commerce
Descriptors:
- HS4_7: Banking, corporate finance, accounting
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania
woj. wielkopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 8 - announced on 2014-09-15
Amount awarded: 98 360 PLN
Project start date (Y-m-d): 2015-08-28
Project end date (Y-m-d): 2019-08-27
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled