Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

Keywords

Equipment

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Consumer behavior in a variery of retail formats: e-commerce, m-commerce, in-store

2014/15/N/HS4/01326

Keywords:

consumer behavior decision-maiking distribution channels e-commerce m-commerce

Descriptors:

  • HS4_7: Banking, corporate finance, accounting
  • HS4_8: Behavioral economics, consumption and consumer behavior, marketing

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania

woj. wielkopolskie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr Andrzej Szymkowiak 

Number of co-investigators in the project: 2

Call: PRELUDIUM 8 - announced on 2014-09-15

Amount awarded: 98 360 PLN

Project start date (Y-m-d): 2015-08-28

Project end date (Y-m-d): 2019-08-27

Project duration:: 48 months (the same as in the proposal)

Project status: Project settled

Equipment purchased [PL]

  1. Laptop z systemem operacyjnym (5 000 PLN)

Information in the final report

  • Publication in academic press/journals (7)
  • Book publications / chapters in book publications (2)
  1. E-commerce in social media
    Authors:
    Garczarek-Bak Urszula, Szymkowiak Andrzej
    Academic press:
    Handel Wewnętrzny (rok: 2018, tom: 6, strony: 119-128), Wydawca: IBRKK
    Status:
    Published
    DOI:
    brak - link to the publication
  2. When conceptual fluency limits the willingness to buy. The interaction effect of arousal content and processing fluency
    Authors:
    Piotr Gaczek, Andrzej Szymkowiak
    Academic press:
    Journal of Behavioral and Experimental Economics , Wydawca: Elsevier
    Status:
    Submitted
    DOI:
    brak - link to the publication
  3. Attitude-behaviour dissonance regarding the importance of food preservation for customers
    Authors:
    Andrzej Szymkowiak, Paulina Guzik, Piotr Kulawik, Marzena Zając
    Academic press:
    Food Quality and Preference (rok: 2020, tom: 84, strony: 45299), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.foodqual.2020.103935 - link to the publication
  4. Gender Differences in E-commerce
    Authors:
    Andrzej Szymkowiak, Urszula Garczarek-Bąk
    Academic press:
    Handel Wewnętrzny | nr 4 tom 2 | 250--261 (rok: 2018, tom: 2, strony: 250-261), Wydawca: IBRKK
    Status:
    Published
    DOI:
    brak - link to the publication
  5. Impulse buying in hospitality: the role of content posted by social media influencers
    Authors:
    Andrzej Szymkowiak, Piotr Gaczek, Panchapakesan Padma
    Academic press:
    The Journal of Vacation Marketing (JVM) , Wydawca: SAGE
    Status:
    Accepted for publication
    DOI:
    brak - link to the publication
  6. A comparative analysis of neuromarketing methods for brand purchasing predictions
    Authors:
    Urszula Garczarek-Bąk, Andrzej Szymkowiak, Piotr Gaczek, Aneta Disterheft
    Academic press:
    Journal of Brand Management (rok: 2021, tom: 1, strony: 45306), Wydawca: Palgrave
    Status:
    Published
    DOI:
    10.1057/s41262-020-00221-7 - link to the publication
  7. Factors affecting car-sharing and participation in the sharing economy
    Authors:
    Andrzej Szymkowiak, Elżbieta Żelichowska
    Academic press:
    Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia (rok: 2019, tom: 53(2), strony: 99-108), Wydawca: Wydział Ekonomiczny UMCS
    Status:
    Published
    DOI:
    10.17951/h.2019.53.2.99-108 - link to the publication
  1. Does the device matter? Differences between the behaviour of e-shoppers using smartphones, tablets and desktops.
    Authors:
    Andrzej Szymkowiak, Bartłomiej Pierański
    Book:
    Advances in Smart Systems Research (rok: 2017, tom: 6, strony: 45303), Wydawca: Future Technology Publications
    Status:
    Published
    DOI:
    link to the publication
  2. Privacy policy complexity in the EU. A study of the largest ecommerce and multichannel retailers
    Authors:
    Andrzej Szymkowiak, Kishokanth Jeganathan
    Book:
    Customer Rights Protection (rok: 2020, tom: 1, strony: 275-287), Wydawca: House of the University of Economics
    Status:
    Published

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