Projects funded by the NCN
The overt and covert factors determining young consumers's shopping behavior towards private label products of retailers in Poland
2014/15/N/HS4/01425
Keywords:
neuromarketing eye tracking EEG private labels distributive network consumer behavior young buyers decision process,
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania
woj. wielkopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 8 - announced on 2014-09-15
Amount awarded: 89 912 PLN
Project start date (Y-m-d): 2015-08-27
Project end date (Y-m-d): 2018-08-26
Project duration:: 36 months (the same as in the proposal)
Project status: Project settled