Projects funded by the NCN
Cognitive-motivational structures in the segmentation of online consumer behaviors of youth.
2013/11/N/HS4/02891
Keywords:
online shopping adolescents' consumer behaviours segmentation sequence data mean-end theory laddering
Descriptors:
- HS4_7: Banking, corporate finance, accounting
- HS4_3: Econometrics, statistical methods
- HS6_6: Economic psychology, psychology of labour, organization, marketing and advertising
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Krakowie, Wydział Zarządzania
woj. małopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 2
Call: PRELUDIUM 6 - announced on 2013-09-16
Amount awarded: 90 720 PLN
Project start date (Y-m-d): 2014-07-21
Project end date (Y-m-d): 2016-07-20
Project duration:: 24 months (the same as in the proposal)
Project status: Project settled