Projects funded by the NCN
Human visual activity models in processing marketing information in digital signage systems
2011/03/B/HS4/03925
Keywords:
digital signage eye tracking marketing visual processing preattentive features
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Politechnika Wrocławska, Wydział Informatyki i Zarządzania
woj. dolnośląskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: OPUS 2 - announced on 2011-09-15
Amount awarded: 179 790 PLN
Project start date (Y-m-d): 2012-08-23
Project end date (Y-m-d): 2016-08-22
Project duration:: 48 months (the same as in the proposal)
Project status: Project settled