Projects funded by the NCN
The Conceptualization of Brand Image from the Perspective of Perceived Benefits for Consumer Self-Image
2011/01/B/HS4/05178
Keywords:
brand image self image congruency
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Towarzystwo Naukowe Katolickiego Uniwersytetu Lubelskiego Jana Pawła II
woj. lubelskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 7
Call: OPUS 1 - announced on 2011-03-15
Amount awarded: 26 400 PLN
Project start date (Y-m-d): 2011-12-06
Project end date (Y-m-d): 2013-10-05
Project duration:: 22 months (the same as in the proposal)
Project status: Project settled