Projects funded by the NCN
Hybrid predictive models in relationship marketing
2011/01/B/HS4/04758
Keywords:
web usage patterns cross-sell and up-sell market basket analysis sequences classification trees e-CRM customer acquisition customer loyalty churn analysis marketing research
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Krakowie, Wydział Zarządzania
woj. małopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: OPUS 1 - announced on 2011-03-15
Amount awarded: 77 620 PLN
Project start date (Y-m-d): 2011-12-01
Project end date (Y-m-d): 2014-05-31
Project duration:: 30 months (the same as in the proposal)
Project status: Project settled