Projects funded by the NCN
Interactive marketing based on the on-line social networks mining
2011/01/B/HS4/06630
Keywords:
interactive marketing customer relationship management data mining social networks economterics business models consumer behaviour
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Szkoła Główna Handlowa w Warszawie
woj. mazowieckie
Principal investigator (from the host institution):
Number of co-investigators in the project: 5
Call: OPUS 1 - announced on 2011-03-15
Amount awarded: 195 000 PLN
Project start date (Y-m-d): 2011-12-08
Project end date (Y-m-d): 2014-06-07
Project duration:: 30 months (the same as in the proposal)
Project status: Project settled