Projects funded by the NCN
Loyalty programs in business-to-business perspective. Network approach.
2011/01/B/HS4/02817
Keywords:
loyalty program b2b business-to-business network
Descriptors:
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Uniwersytet Ekonomiczny w Poznaniu, Wydział Zarządzania
woj. wielkopolskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 3
Call: OPUS 1 - announced on 2011-03-15
Amount awarded: 62 112 PLN
Project start date (Y-m-d): 2011-12-01
Project end date (Y-m-d): 2013-12-31
Project duration:: 25 months (the same as in the proposal)
Project status: Project settled