Projects funded by the NCN
Determinants and methodology of partners brands selection in co-branding projects
2011/01/D/HS4/03442
Keywords:
Brand management brand strategy co-branding brand capital
Descriptors:
- HS4_7: Banking, corporate finance, accounting
- HS4_8: Behavioral economics, consumption and consumer behavior, marketing
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Politechnika Łódzka, Wydział Organizacji i Zarządzania
woj. łódzkie
Principal investigator (from the host institution):
Number of co-investigators in the project: 1
Call: SONATA 1 - announced on 2011-03-15
Amount awarded: 57 200 PLN
Project start date (Y-m-d): 2011-12-01
Project end date (Y-m-d): 2015-02-28
Project duration:: 39 months (the same as in the proposal)
Project status: Project settled