Projects funded by the NCN
The non-situational determinants of consumer reactions towards cause-related marketing campaign
2011/01/D/HS4/05661
Keywords:
cause-related marketing consumer behaviour
Descriptors:
- HS4_7: Banking, corporate finance, accounting
Panel:
HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies
Host institution :
Katolicki Uniwersytet Lubelski Jana Pawła II, Wydział Nauk Społecznych
woj. lubelskie
Principal investigator (from the host institution):
Number of co-investigators in the project: 5
Call: SONATA 1 - announced on 2011-03-15
Amount awarded: 59 520 PLN
Project start date (Y-m-d): 2011-12-19
Project end date (Y-m-d): 2014-12-18
Project duration:: 36 months (the same as in the proposal)
Project status: Project settled