Projects funded by the NCN

Information on the principal investigator and host institution

Information of the project and the call

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When Artificial Intelligence (AI) makes the ad: Experimental research on consumer responses to AI-generated content in advertising

2020/37/B/HS4/00124

Keywords:

advertising content advertisement Artificial Intelligence consumer behavior

Descriptors:

  • HS4_008:
  • HS6_006:

Panel:

HS4 - Individuals, institutions, markets: economics, finance, management, demography, social and economic geography, urban studies

Host institution :

Uniwersytet Łódzki, Wydział Studiów Międzynarodowych i Politologicznych

woj. łódzkie

Other projects carried out by the institution 

Principal investigator (from the host institution):

dr hab. Małgorzata Karpińska-Krakowiak 

Number of co-investigators in the project: 1

Call: OPUS 19 - announced on 2020-03-16

Amount awarded: 376 104 PLN

Project start date (Y-m-d): 2021-01-22

Project end date (Y-m-d): 2025-07-21

Project duration:: 54 months (the same as in the proposal)

Project status: Project completed

Project description

Download the project description in a pdf file

Note - project descriptions were prepared by the authors of the applications themselves and placed in the system in an unchanged form.

Information in the final report

  • Publication in academic press/journals (3)
  • Articles in post-conference publications (1)
  1. The dis-matching effect: How argumentation type and message design influence persuasion for emerging technology products
    Authors:
    Malgorzata Karpinska-Krakowiak, Wojciech Trzebinski, Heejin Lim, Beata Marciniak
    Academic press:
    Journal of Business Research (rok: 2023, tom: 168, strony: 114207), Wydawca: Elsevier
    Status:
    Published
    DOI:
    10.1016/j.jbusres.2023.114207 - link to the publication
  2. Consequences of distinguishing anthropomorphism from animism in experimental manipulations
    Authors:
    Malgorzata Karpińska-Krakowiak
    Academic press:
    Marketing Letters (rok: 2024, tom: tba, strony: 45673), Wydawca: Springer
    Status:
    Published
    DOI:
    10.1007/s11002-024-09761-3 - link to the publication
  3. Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures
    Authors:
    Malgorzata Karpinska-Krakowiak, Martin Eisend
    Academic press:
    Journal of Advertising (rok: 2024, tom: n/a yet, strony: n/a yet), Wydawca: Taylor & Francis
    Status:
    Published
    DOI:
    10.1080/00913367.2024.2306415 - link to the publication
  1. Alleviating Aversion to Artificial Intelligence in Digital Advertising with Humorous Disclosures
    Authors:
    Malgorzata Karpinska-Krakowiak, Grzegorz Hajduk, Barbara Mroz-Gorgon, Lukasz Skowron
    Conference:
    Proceedings of the 58th Hawaii International Conference on System Sciences (rok: 2025, tom: Hawaii International Conference on System Sciences, strony: 2688-2697), Wydawca: University of Hawaiʻi at Mānoa
    Data:
    konferencja 7-10 stycznia 2025
    Status:
    Published
    DOI:
    link to the publication

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